Tuesday, March 17, 2015
SxSW Interactive Future
After 5 days of information overload from SxSW Interactive where technology topics are shared from different corners of the world (medical, sports, television, hiring, education, entertainment, etc.), what does the future look like?
Lots of Data points
Wearables are the technology of the present and future. More futuristic wearables will be gauging mood and the supplying that mood information to our environments to serve as triggers to enhance our moods. And with growth in Augmented Reality, the triggers from wearables will allow us to see the world differently and be embedded in stories in real time. The biggest field for innovative technology is in medical health in the realms of discovery (biometric) and repair (nanotech).
It is a read-write world where augmented reality and immersion tech can allow you to create overlays on buildings and public areas. Immersion theaters are in development. 360-degree film-making is going on now and game designs are incorporating Occulus Rift and 360-degree views as part of the game experience. The idea is to start collapsing the distance between reality and fiction.
Think of it this way, kids of the future will read Harry Potter then go to London to experience the books in an entirely immersive way.
Imagine playing a game that is tracking your biometrics so that the game responds to how the player is feeling. Game creators are looking into ways to move the story from the game to the real world so that advances in levels can mesh with real life successes.
With apps like Meerkat, Periscope (now owned by Twitter) and Stre.am, live streaming apps were the hit of the conference. The trend will continue forward especially with storified advertising and the need for marketing to connect the story of the product with the story of the user. Millennials and kids are craving content. They want to be interconnected into the stories of the people and products around them.
Advertising will be more storified based on the experience of the brand user. The trusted spokesperson for the product will be you. People are not captivated by advertisements. They are captivated by plots and stories so advertising will be adapt to the stories of their users. Add on the Millennial effect - Millennials want action with their stories. They want to know how to get involved, to be part of the solution, and to be recognized as part of that solution.
So with these ideas of where the world is going, I point back to education to figure out how we can tap into the potential audience for learning? We are not gaining audience. Our "ratings" are low. We are competing for the attention span of the world around us and we are losing.
It feels like so much of our focus is on changing the inside of the school building itself instead of maybe taking education to places outside limits of school.
If the future of marketing is directed to content, live streaming stories, social connectivity of the past and present, immersive experience, and data collections based on the devices we wear and carry, what can we expect from education?